Developing system approach for integrated customer relationship marketing in light of different prospective
Arpita Mehta, Javad Tajeddini
| Year of publication: |
2016
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|---|---|
| Authors: | Mehta, Arpita ; Tajeddini, Javad |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 3.2016, 2, p. 110-143
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| Subject: | customer relationship management | CRM | system | process | technology | philosophy | tools | Technologie | Technology | Werkzeug | Tools | Philosophie | Philosophy | Beziehungsmarketing | Relationship marketing | Licht | Light |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636843