DEVELOPING THE COUNTRY BRAND OF TAIWAN FROM THE PERSPECTIVE OF EXPORTS
Year of publication: |
2013
|
---|---|
Authors: | Chen, Chun-An ; Lee, Shang-Ru |
Published in: |
Asian Journal of Empirical Research. - Asian Economic and Social Society. - Vol. 3.2013, 9, p. 1223-1236
|
Publisher: |
Asian Economic and Social Society |
Subject: | Nation branding | Exports | Fuzzy Delphi | Fuzzy AHP | Taiwan |
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