Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Year of publication: |
2018
|
---|---|
Authors: | Al Khasawneh, Mohammad Hamdi ; Shuhaiber, Ahmed |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 27.2018, 3, p. 298-330
|
Subject: | consumer acceptance | mobile marketing | SMS advertising | SMS messages | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Werbung | Advertising | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing |
-
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A., (2013)
-
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad, (2021)
-
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra, (2016)
- More ...
-
A Best-Practice Model of University-Students Relationship Development: An Empirical Study
Alqirem, Raed Musbah, (2018)
-
The effect of political instability and institutional weakness on administrative corruption
Al-Jundi, Salem A., (2022)
-
Al-Jundi, Salem A., (2019)
- More ...