Development and implementation of the Resident Migration Scale (ReMiS) : measuring success in place marketing
Sebastian Zenker; Tobias Gollan
| Year of publication: |
2010
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|---|---|
| Authors: | Zenker, Sebastian ; Gollan, Tobias |
| Published in: |
Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie. - Lengerich : Pabst, ISBN 978-3-89967-613-6. - 2010, p. 156-172
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| Subject: | Wohnstandort | Residential location | Wohnsoziologie | Housing sociology | Wohnungswechsel | Residential mobility | Messung | Measurement | Stadtmarketing | City marketing | Werbewirkung | Advertising effects | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986760