Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Year of publication: |
2018
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Authors: | Zainol, Zahirah ; Phau, Ian ; Cheah, Isaac |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 3, p. 376-397
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Subject: | ingredient authenticity | ingredient branding | luxury branding | scale development | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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