Development and validation of the self-gifting consumer behaviour scale
Year of publication: |
2015
|
---|---|
Authors: | Mortimer, Gary ; Bougoure, Ursula Sigrid ; Fazal-e-Hasan, Syed |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 3, p. 165-179
|
Subject: | Geschenk | Gifts | Eigeninteresse | Self-interest | Motivation | Verbrauchereinstellung | Consumer attitudes |
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