Development and validation of the technology adoption propensity (TAP) index
Year of publication: |
2012
|
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Authors: | Ratchford, Mark ; Barnhart, Michelle |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 8, p. 1209-1215
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Subject: | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Hochtechnologie | High technology | USA | United States |
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