Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Year of publication: |
2022
|
---|---|
Authors: | Barbosa, Helena Ferreira ; García-Fernández, Jerónimo ; Cepeda-Carrión, Gabriel |
Published in: |
Sport marketing in a global environment : strategic perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-27004-1. - 2022, p. 161-170
|
Subject: | Fitness-Wirtschaft | Fitness industry | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Anwendungssoftware | Application software | Portugal |
-
Segmenting fitness centre clients
Teixeira, Mário, (2009)
-
Signals and cues : LGBT inclusive advertising and consumer attraction
Cunningham, George B., (2014)
-
Consumer behaviour and sport services : an examination of fitness centre loyalty
García-Fernández, Jeronimo, (2018)
- More ...
-
The use of fitness centre apps and its relation to customer satisfaction : a UTAUT2 perspective
Barbosa, Helena Ferreira, (2022)
-
García-Fernández, Jerónimo, (2018)
-
Cepeda-Carrión, Gabriel, (2022)
- More ...