Development - Lessons from a creative culture - How do you nurture creativity in an increasingly commoditized marketplace? And how do you "reward excellent failures" without going broke? A look inside Silicon Valley's Lunar Design, a product development consultancy with a no-fear climate.
| Year of publication: |
2002
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|---|---|
| Authors: | Andriopoulos, Constantine ; Gotsi, Manto |
| Published in: |
Design management journal. - Boston, Mass. : Inst., ISSN 1045-7194, ZDB-ID 1131462x. - Vol. 13.2002, 2, p. 57-63
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