Development of a service blueprint for the online-to-offline integration in service
Do-Hyeon Ryu, Chiehyeon Lim, Kwang-Jae Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Ryu, Do-Hyeon ; Lim, Chiehyeon ; Kim, Kwang-Jae |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-11
|
| Subject: | O2O SB | Online-to-offline (O2O) integration | Service blueprint (SB) | Service process analysis | Service process visualization | Prozessmanagement | Business process management | Unternehmensarchitektur | Enterprise architecture | Dienstleistung | Services | Dienstleistungssektor | Service industry | Dienstleistungshandel | Trade in services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101944 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238381