Development of an AHP hierarchy for managing omnichannel capabilities : a design science research approach
Year of publication: |
2020
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Authors: | Wulf, Jochen |
Published in: |
Business research. - Heidelberg : Springer, ISSN 2198-2627, ZDB-ID 2426376-X. - Vol. 13.2020, 1, p. 39-68
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Subject: | Omnichannel management | Organizational capabilities | Capability model | Analytical hierarchy process | AHP hierarchy | Design science research | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s40685-019-0095-5 [DOI] hdl:10419/233167 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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