Development of customer value in a supply chain : managerial thinking about strategic marketing
Bo Rundh
| Year of publication: |
2011
|
|---|---|
| Authors: | Rundh, Bo |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 4, p. 260-272
|
| Subject: | Kundenwert | Customer value | Strategisches Management | Strategic management | Papierindustrie | Pulp and paper industry | Betriebliches Umfeld | Business environment | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010561