DEVELOPMENT OF HUMAN RESOURCES AS THE SPHERE OF THE COMPETENCES OF DESTINATION MANAGEMENT ORGANIZATIONS

The present article includes deliberations concerning the significance of widely understood issues connected with the development of human resources in the activities of destination management organizations (DMOs). The first part covers strictly theoretical issues connected with the concept of the DMO and its objectives with a particular emphasis on the development of human resources. The second part includes a presentation and an analysis of the results of the author’s own research on a group of 83 DMOs from 23 European states.