Development of marketing-driven measure of risk perception
Ranjit Singh; Amalesh Bhowal
| Year of publication: |
2011
|
|---|---|
| Authors: | Singh, Ranjit ; Bhowal, Amalesh |
| Published in: |
Journal of risk finance : the convergence of financial products and insurance. - Bingley : Emerald Group Publishing Limited, ISSN 1526-5943, ZDB-ID 2088897-1. - Vol. 12.2011, 2, p. 140-152
|
| Subject: | Oil India Limited | Petrochemische Industrie | Petrochemical industry | Börsenkurs | Share price | Risikomaß | Risk measure | Arbeitskräfte | Workforce | Marketingmanagement | Marketing management | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987139