Development of an optimization tool for intangibles in SMEs : a case study from Serbia with a pilot research in the prestige by Milka company
Olja M. Arsenijević (Union - Nikola Tesla University, Serbia), Drago Orčić (University of Belgrade, Serbia), Edita Kastratović (Faculty of Business Economics and Entrepreneurship, Serbia)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Arsenijević, Olja M. ; Orčić, Drago ; Kastratović, Edita |
| Published in: |
Optimal management strategies in small and medium enterprises. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-1949-2. - 2017, p. 320-347
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| Subject: | KMU | SME | Immaterielle Werte | Intangible assets | Messung | Measurement | Serbien | Serbia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-1949-2.ch015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764302