DEVELOPMENT - Big Box Thinking: Overcoming Barriers to Creativity in Manufacturing - Defining the "sweet spot" -- The alignment of what consumers want and are willing to pay for with what the business can make at a profit -- Gives the packaging design team constraints within which it can develop true innovations.
| Year of publication: |
2005
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|---|---|
| Authors: | Clarke, Peter ; George, Jeff |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 16.2005, 2, p. 42-48
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