Developments in advertising in a post-socialist environment : longitudinal analysis of Polish print ads
Year of publication: |
2011
|
---|---|
Authors: | Lepkowska-White, Elzbieta ; Brashear-Alejandro, Thomas |
Published in: |
Advertising in developing and emerging countries : the economic, political and social context. - Farnham : Gower, ISBN 978-0-566-09174-2. - 2011, p. 205-214
|
Subject: | Printwerbung | Print advertising | Bibliometrie | Bibliometrics | Polen | Poland | 1988-2002 |
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