Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property
This study attempts to devise a new theoretical framework to classify and develop predictors of box office performance for theatrical movies. Three dependent variables including total box office, first-week box office, and length of run were adopted. Four categories of independent variables were employed: brand-related variables, objective features, information sources, and distribution-related variables. Sequel, actor, budget, genre (drama), Motion Picture Association of America rating (PG and R), release periods (Summer and Easter), and number of first-week screens were significantly related to total box office performance.
Year of publication: |
2005
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Authors: | Chang, Byeng-Hee ; Ki, Eyun-Jung |
Published in: |
Journal of Media Economics. - Taylor & Francis Journals, ISSN 0899-7764. - Vol. 18.2005, 4, p. 247-269
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Publisher: |
Taylor & Francis Journals |
Saved in:
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