DFSS in marketing : designing an innovative value co-creation campaign
Year of publication: |
2015
|
---|---|
Authors: | Potra, Sabina ; Pugna, Adrian |
Published in: |
International journal of six sigma and competitive advantage : IJSSCA. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-2494, ZDB-ID 2164922-4. - Vol. 9.2015, 1, p. 21-36
|
Subject: | Kano model | DFSS | design for Six Sigma | DMEDI methodology | innovation | QFD | quality function deployment | HoQ | house of quality | value co-creation | consumer engagement | crowdsourcing | quality attribute life cycle | Qualitätsmanagement | Quality management | Kundenintegration | Customer integration | Produktentwicklung | New product development | Produktgestaltung | Product design | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Innovation | Kundenzufriedenheit | Customer satisfaction | Innovationsmanagement | Innovation management | Crowdsourcing | Produktlebenszyklus | Product life cycle |
-
Gajdzik, Bożena, (2024)
-
Suchada Rianmora, (2024)
-
Kirgizov, Ulugbek Abdumalikovich, (2022)
- More ...
-
A greenhouse approach for value cultivation
Dahlgaard, Jens Jörn, (2016)
-
Changes in CRM Approach: Refined Functional Blocks for Customer Creative Engagement in Services
Potra, Sabina, (2016)
-
Changes in CRM approach : refined functional blocks for customer creative engagement in services
Potra, Sabina, (2016)
- More ...