Diageo in Turkey : the lion's milk versus global spirits
Deniz Tuncalp and Selcen Ozturkcan
| Year of publication: |
[2017]
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|---|---|
| Authors: | Tuncalp, Deniz ; Ozturkcan, Selcen |
| Published in: |
Strategic marketing cases in emerging markets. - Cham : Springer, ISBN 978-3-319-51545-8. - 2017, p. 47-60
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| Subject: | Diageo PLC | Export | Import | Marktforschung | Market research | Internationaler Wettbewerb | International competition | Spirituosenindustrie | Spirits industry | Türkei | Turkey | 2005-2014 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-51545-8_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011667537