Diagnosing and treating segmentation barriers in business-to-business-markets
Year of publication: |
2003
|
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Authors: | Dibb, Sally |
Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl., ISSN 0254-9697, ZDB-ID 614123-7. - Vol. 20.2003, 4, p. 40-46
|
Subject: | Lieferantenmanagement | Supplier relationship management | Marktsegmentierung | Market segmentation | Baumaschinenindustrie | Construction machinery industry |
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