Diagnosing global strategy potential : the world chocolate confectionery industry
George S. Yip and George A. Coundouriotis
| Year of publication: |
2009
|
|---|---|
| Authors: | Yip, George S. ; Coundouriotis, George A. |
| Published in: |
Strategy and globalization ; Vol. 1. - Los Angeles [u.a.] : SAGE. - 2009, p. 63-77
|
| Subject: | Globalisierung | Globalization | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Internationaler Wettbewerb | International competition | Süßwarenindustrie | Confectionery industry | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003786948