Diagnosing the termination of customer relationships
Year of publication: |
1996
|
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Authors: | Roos, Inger ; Strandvik, Tore |
Publisher: |
Helsingfors |
Subject: | Kundenmanagement | Beziehungsmanagement |
Extent: | 23 S. : graph. Darst. |
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Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors, ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 335 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 951-555-511-6 |
Classification: | Marketing |
Source: |
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
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Righetti, Claudio, (1997)
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Diagnosing the termination of customer relationships
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