Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Year of publication: |
2017
|
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Authors: | Lowe, Ben ; Johnson, Devon |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 1817-1835
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Subject: | Health services | Learning | Virtual community | Internet marketing | Active participation | Consumer engagement | Diagnostic and prescriptive benefits | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Virales Marketing | Viral marketing |
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