Dialectical emotional labour in digital person-branding : the case of digital influencers
Year of publication: |
2024
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Authors: | Christensen, Anna-Bertha Heeris ; Jones, Richard ; Beverland, Michael B. |
Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - London [u.a.] : Sage, ISSN 1741-3044, ZDB-ID 2050342-8. - Vol. 45.2024, 4, p. 571-591
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Subject: | digital labour | emotional labour | influencer marketing | influencers | person-branding | transmutation |
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