Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Year of publication: |
2021
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Authors: | Thelen, Patrick D. ; Robinson, Katy L. ; Yue, Cen April ; Men, Rita Linjuan |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 1, p. 27-49
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Subject: | Dialogic communication | engagement | public relations agencies | social media | thought leadership | USA | United States | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Interne Kommunikation | Internal communication | Führungsstil | Leadership style | Kommunikation | Communication | Prinzipal-Agent-Theorie | Agency theory |
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