Dialogmarketing : konzeptionelle Grundlagen und Erfolgsfaktoren einer schillernden Marketingdisziplin
Year of publication: |
2022
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Authors: | Mann, Andreas |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 68.2022, 1, p. 6-15
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Subject: | Dialogmarketing | Service-Dominant Logic (SDL) | Erfolgsfaktoren |
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