Dialogue on some concepts, definitions and issues pertaining to "consumption experiences"
Year of publication: |
2013
|
---|---|
Authors: | Woodward, Michael N. ; Holbrook, Morris B. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 323-344
|
Subject: | consumption experience(s) | dialogue | knowledge development | production/consumption dialectic | rhetorical strategies | Definition |
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