Diamond winner of the IDM's Business Performance Awards for 2007 : TV Licensing student campaign 2003 - 2007 ; 50 pints or a TV licence?
Year of publication: |
2008
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Authors: | Fairlie, Robin |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 1, p. 60-71
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Subject: | Fernsehprogramm | Television programme | Gebühr | Charges | Werbeplanung | Advertising planning | Preisverleihung | Award | Großbritannien | United Kingdom |
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