Dictionary of marketing communications
Norman A. Govoni
| Year of publication: |
2004
|
|---|---|
| Authors: | Govoni, Norman A. ; Govoni, Norman A. P. |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publications |
| Subject: | Marketing | Marketingmanagement | Marketing management | Kommunikation | Kommunikationsstrategie | Marktkommunikation |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
Online Resource
| Extent: | V, 249 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-7619-2770-0 ; 0-7619-2771-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783821