Die Adoption des Electronic Commerce im deutschen Einzelhandel
Wolfgang Güttler
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Güttler, Wolfgang |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Deutschland | Einzelhandel | Electronic Commerce | Diffusion <Wirtschaft> | Adoption <Marketing> |
| Extent: | XXI, 290 S. : graph. Darst. |
|---|---|
| Series: | Reihe Electronic commerce. - Lohmar ; Köln : Eul. - Vol. 22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Bayreuth, Univ., Diss., 2001 |
| ISBN: | 3-89936-121-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004785726