Die Analyse der Markenentwicklung auf der Grundlage der Systemtheorie
Myriam Roth
| Year of publication: |
1999
|
|---|---|
| Authors: | Roth, Myriam |
| Publisher: |
Lohmar : Eul |
| Subject: | Markenartikel | Brand | Geschichte | History | Systemtheorie | Systems theory | Organisationstheorie | Organization theory | Marketingmanagement | Marketing management | Theorie | Theory | Welt | World | Marke | Entwicklung | 0200-1994 |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | getr. Zählung graph. Darst. |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Wuppertal, Univ., Diss., 1999 |
| Notes: | Literaturverz. S. XIV - XLVII Efal. : DM 88.00, EUR 44.99, S 669.41, sfr 80.08 |
| ISBN: | 3-89012-686-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432248