Extent: | 365 S. : graph. Darst., Kt. |
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Series: | Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970. - Vol. 28 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Mannheim, Univ., Diss., 1989 |
ISBN: | 3-428-06914-5 |
Source: |
Persistent link: https://www.econbiz.de/10004085722