Die Bedeutung der Coupongestaltung für die Einlösung von Coupons : Eine conjointanalytische Studie
Huber, F. ; Regier, S. ; Joosten, N. Center of Market Oriented Product and Production Management, Johannes-Gutenberg-Universität Mainz
| Year of publication: |
2005
|
|---|---|
| Authors: | Huber, Frank ; Regier, Stefanie ; Joosten, Nadine |
| Publisher: |
Mainz : Center of Market Oriented Product and Production Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 60 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | Managementorientierte Arbeitspapiere / Center of Market Oriented Product and Production Management / P. - Mainz : Center of Market Oriented Product and Production Management. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 57- 60 |
| ISBN: | 3-9809711-3-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004508507