Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes
Year of publication: |
2020
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Authors: | Hastenteufel, Jessica ; Kiszka, Sabrina |
Publisher: |
Erfurt : IUBH Internationale Hochschule |
Subject: | Kundenerwartungen | Kundenzufriedenheit | Kundenbindung | Betreuungskonzept | ganzheitliche Beratung |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | German |
Other identifiers: | 1694326500 [GVK] hdl:10419/215759 [Handle] RePEc:zbw:iubhbm:12020 [RePEc] |
Classification: | G21 - Banks; Other Depository Institutions; Mortgages ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: |
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Hastenteufel, Jessica, (2020)
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