Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit
Johannes Flecker
| Year of publication: |
2014
|
|---|---|
| Authors: | Flecker, Johannes |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Markenführung | Brand management | Musik | Music | Markenimage | Gefühl |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 261 S. 16 schw.-w. Ill 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Graz, Univ., Diss., 2009 |
| Notes: | 201409 |
| ISBN: | 3-658-06741-1 ; 978-3-658-06741-0 ; 978-3-658-06742-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405722