Die Beschleunigung von Produktlebenszyklen : eine Analyse unter Laborbedingungen
von Klaus Backhaus und Kai Gruner
| Year of publication: |
1997
|
|---|---|
| Authors: | Backhaus, Klaus |
| Other Persons: | Gruner, Kai (contributor) |
| Published in: |
Marketing. - Wiesbaden : Gabler, ISBN 3-409-13952-4. - 1997, p. 157-187
|
| Subject: | Produktlebenszyklus | Product life cycle | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001320638