Die Betriebstypenmarke im stationären Einzelhandel
von Achim Burkhardt
| Year of publication: |
1997
|
|---|---|
| Authors: | Burkhardt, Achim |
| Subject: | Handelsmarke | Store brand | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Betriebsform | Retail format | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | LXVI, 390 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Hochschulschrift ; Thesis ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Thesis: | Erlangen-Nürnberg, Univ., Diss., 1997 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000991442