//-->
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin, (2015)
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van, (2015)
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K., (2019)