Die deutsche Werbeforschung 1900 - 1945
Claudia Regnery
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Regnery, Claudia |
| Publisher: |
Münster : Verlagshaus Monsenstein und Vannerdat |
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Deutschland (bis 1945) | Germany (until 1945) | Deutschland | Werbewirkungsforschung | Geschichte 1900-1945 | Sozialisationsforschung |
| Extent: | 437 S graph. Darst 205 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2002 |
| Notes: | Pb. : EUR 25.00 |
| ISBN: | 3-936600-94-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001771412