Die Entwicklung der Marketingdisziplin : Wandel der marktorientierten Unternehmensführung in Wissenschaft und Praxis
Philipp Sepehr
| Year of publication: |
2014
|
|---|---|
| Authors: | Sepehr, Philipp |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Hochschullehre | Higher education teaching | Marketing | Deutschsprachiger Raum | German-speaking countries | Deutschland | Marketingmanagement | Geschichte | 1960- |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXXV, 269 S. graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westf.), Univ., Diss., 2013 |
| Notes: | Literaturverz.: S. [227] - 269 201311 |
| ISBN: | 3-658-03898-5 ; 978-3-658-03898-4 ; 978-3-658-03899-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211140