Extent: | XVII, 273 S. graph. Darst. 8° |
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Series: | Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 192563-5. - Vol. 11 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Mannheim, Univ., Fak. für Betriebswirtschaftslehre, Diss. : 1979 |
Notes: | Bibliogr. S. 263-273 |
ISBN: | 3-428-04912-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000072017