Die Ermittlung des Kundenpotenzials im Controlling
Mathias Klier; Julia Heidemann; Benno Günther
| Year of publication: |
2010
|
|---|---|
| Authors: | Klier, Mathias ; Heidemann, Julia ; Günther, Benno |
| Published in: |
Controlling & management review : Zeitschrift für Controlling & Management. - Wiesbaden : Springer Gabler, Springer-Fachmedien Wiesbaden, ISSN 2195-8262, ZDB-ID 2103490-4. - Vol. 54.2010, 1, p. 48-54
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Controlling | Management control | Finanzdienstleistung | Financial services | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003934234