Die Erschließung von Zulieferpotentialen als Aufgabe des strategischen Beschaffungsmarketing
vorgelegt von Matthias Weigand
| Year of publication: |
1998
|
|---|---|
| Authors: | Weigand, Matthias |
| Subject: | Beschaffung | Procurement | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory | Beschaffungsmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 260 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Erlangen, Nürnberg, Univ., Diss., 1998 |
| Classification: | Beschaffung, Materialwirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001371695