Die Implementierung der Preispolitik in Business-to-Business-Unternehmen : eine prozessorientierte Konzeption
von Jochen Kossmann
| Year of publication: |
2008
|
|---|---|
| Authors: | Kossmann, Jochen |
| Publisher: |
Nürnberg : Wiss. Ges. für Innovatives Marketing |
| Subject: | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Prozessmanagement | Business process management | Theorie | Theory | Business-to-Business-Marketing | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 349, LXVIII S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriften zum innovativen Marketing. - Nürnberg : GIM-Verl., ZDB-ID 2008481-X. - Vol. Bd. 18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss., 2008 |
| ISBN: | 3-933286-17-4 ; 978-3-933286-17-8 |
| Classification: | Wettbewerb ; Mikroökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003661507