Extent:
1 Online-Ressource (XIV, 165 Seiten, 22 Abb.)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-22749-4 ; 978-3-658-22748-7
Other identifiers:
10.1007/978-3-658-22749-4 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012401429