Die Konzeption der Werbung : Determinanten, Strategien, Kommuniqués
von Mike Pickert
| Year of publication: |
1994
|
|---|---|
| Authors: | Pickert, Mike |
| Publisher: |
Zürich : Verl. Industrielle Organisation Heidelberg : Verl. Recht & Wirtschaft [u.a.] |
| Subject: | Werbung | Advertising | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 308 S. Ill., graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 275 - 293 |
| ISBN: | 3-7938-7105-3 ; 3-85743-976-9 |
| Classification: | Öffentlichkeit ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013732