Die Kultur der Marke : verstehen - beurteilen - entwickeln
Leopold Springinsfeld
| Alternative title: | Zukunft im Marketing |
|---|---|
| Year of publication: |
2007
|
| Authors: | Springinsfeld, Leopold |
| Publisher: |
Frankfurt am Main : Dt. Fachverl. |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [www401697977.dfv-fachbuch.de] |
| Extent: | 319 S. : graph. Darst. 2 CD-ROMs (12 cm) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-86641-092-3 ; 3-86641-092-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890335