Die Marke Feibra : vom Zettelverteiler zum Prospektmanagement
Helmut Spreitzer ; Herbert Kotzab. Hrsg.: Hans Bogensperger
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Spreitzer, Helmut (contributor) ; Kotzab, Herbert (contributor) ; Bogensperger, Hans (contributor) |
| Publisher: |
Wien : Echo |
| Subject: | Feibra AG | Geschichte |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 153 S. Ill., graph. Darst., Kt. 31 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 128 - 132 |
| ISBN: | 3-901761-40-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004860318