Die Messung und Validierung des Wertschöpfungspotentials globaler Marken
von Tobias Hornig
| Year of publication: |
2013
|
|---|---|
| Authors: | Hornig, Tobias |
| Subject: | Markenartikel | Brand | Markenwert | Brand equity | Messung | Measurement | Internationales Marketing | International marketing | Marke | Firmenwert | Wettbewerbsvorteil |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 156 S., S. VI-VIII |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Köln, Univ., Diss., 2014 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010356513